Product Content and Enablement Specialist

Website ShiftCare

We’re looking for a talented Product Content & Enablement Specialist to join our team. This role sits at the intersection of product, sales, and customer support — helping bring our product to life for internal teams and customers alike through compelling, accurate, and clear content.You will create, update, and maintain a variety of written content such as internal sales enablement assets, customer-facing help articles, product documentation, and go-to-market collateral. Working closely with our Operations, Product, and Sales teams, you’ll ensure consistent messaging and alignment with product releases.

What You’ll Be Doing:

1. Product & Sales Support

  • Create and maintain internal pitch decks, product overviews, and training materials for sales and customer-facing teams.
  • Translate product features and updates into engaging, easy-to-understand content for use across internal and external communications.
  • Assist in developing sales battlecards, objection handling guides, and feature positioning documentation.

2. Help Articles & Customer Knowledge Base

  • Own and maintain the online help centre and knowledge base.
  • Write, update, and publish articles, how-tos, and FAQs in collaboration with the Product and Support teams.
  • Ensure all help documentation reflects the current product and is aligned with upcoming releases.
  • Coordinate with Product Managers to draft product manuals and user documentation ahead of feature launches.

3. Go-to-Market Content

  • Develop concise, professional one-pagers, feature sheets, and release notes to support go-to-market strategies.
  • Write content that supports customer onboarding and product adoption, ensuring teams have the tools they need to communicate value.
  • Assist in crafting internal enablement materials for new product and feature rollouts.

What You’ll Bring:

  • 3+ years of experience in a content, product marketing, sales enablement, or documentation role in a SaaS or tech environment.
  • Excellent writing, editing, and proofreading skills — you can break down complex ideas into clear, user-friendly content.
  • Strong collaboration skills and ability to work across departments (Product, Sales, Operations, Marketing).
  • Familiarity with knowledge base platforms (e.g., Intercom, Notion).
  • Comfortable using and understanding SaaS products and translating technical information into customer-friendly language.
  • Detail-oriented with strong project management and organization skills.

To apply for this job please visit apply.workable.com.

To apply for this job please visit apply.workable.com.

Contact us

ShiftCare

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